Before New Zealand’s national rugby team the mighty All Blacks headed to Paris for the 2007 Rugby World Cup, major sponsor Adidas threw a show including a life gig of OpShop (New Zealand Music Award Winners). Gear for the world cup in France was given away including two custom Adidas-AllBlacks guitars manufactured by Fender.
To promote both the All Blacks and Adidas we produced a video of said event to be shown in Adidas stores across the contry. My job was to take the raw footage, convert it, create a story out of it and cut it all together timed by the life performed song of OpShop. After that (being new to the country myself) I finally knew who they were. Good luck boys!!!