Vanilla Horizon

Art Director

(watch on vimeo fullscreen in HD for better quality)

Commercial for brand developing company Vanilla Horizon.  Focus of this tvc lies on the companies ability to improve clients’ business performances throughout branding.  Logo and company name were integral in the following story development:

VH Screeny 01

starting out with a flat, monotonous life line … chasing it’s own tail day in & day out; Dull voice over: “Has your business felt a little like this lately?!?”

 

VH Screeny 02

… with the powerful voice over: ” We’ve got the perfect solution for you!!!” the life line all of a sudden starts to see a spark; life being pumped back into the clients’ veines so to speak.

 

VH Screeny 03

… spikes of that life line increase in size to signify a new strength. Said spike eventually starts drawing Vanilla Horizon’s logo …

VH Screeny 04

… more progressed stage of the logo build up …

 

BG SlideShow 22

… more progressed stage of the logo build up …

 

VH Screeny 05

… more progressed stage of the logo build up …

 

VH Screeny 06

… more progressed stage of the logo build up …

 

VH Screeny 07

… logo then starts retracting into mist, eventually revealing the scene has been in the dark night outside rather than inside … … ocean, clouds and the rising sun (signifying a new day) appearing slowly out of the dark …

 

VH Screeny 08

… a beautiful sunrise showing the mroe beuatiful side of clouds that are slowly evaporating …

 

VH Screeny 09

… to finally reveal all of Vanilla Horizon’s logo in front of a name giving sky …